A mother daughter duo team has turned Carolyn’s two storefront locations into a nationwide online boutique! Their goal is to be an online shopping destination providing the latest in fashions at the most reasonable prices!
A little About the Owner:
Carolyn, an entrepreneur and business owner for over 20 years, is the single mother of 4 children. Her oldest daughter Ellie attended University of Kansas in 2009. Lainey her second daughter joined the KU team in 2010. Soon after her son Nate decided to attend KU as well in 2011. Her fourth child Sophia is now attending the University of Kansas where the tradition continues! Carolyn then decided to follow them to Lawrence, Kansas in 2011 and this is where the first for•tu•ity was born.    
Her store was a huge hit in Lawrence as the merchandise, prices, and atmosphere all appeals to the college student! Carolyn’s leadership of a caring boss to her employees shows as every employee strives to provide a fun shopping experience for all her customers! The KU location was voted #1 on the Hill BEST BOUTIQUE, by all the students and faculty! 
Soon after for•tu•ity spread its wings a little bit further west to Manhattan, KS in July of 2012. Manhattan was in much appreciation for a women’s shopping destination added to their growing downtown!
Carolyn expanded her business nationally in 2013 by opening on October 21st! A new dream of hers to provide fabulous fashion at the most affordable prices nationwide. Although to her it will be a change not getting to meet her customers face to face, Carolyn wants every customer to feel just as important to her!
Ellie graduated from the University of Kansas in May of 2013. A member of the Gamma Phi Beta sorority she had an eye as a buyer for not only what the sorority girl wanted, but also what most college girls were looking for in amazing clothing and accessories! She also partners up with her mother on finding the merchandise mom’s want to wear as well. Nothing brings a smile to her face than when she helps a customer find the perfect outfit, whether it is for sorority rush, a first date, or a casual day outfit! She sees how retail therapy really can turn someone's day into something positive and having a fabulous outfit can boost anyone’s confidence! Feel free to follow her on Instagram @ellie.q.ruby, she loves social media.
 Carolyn and Ellie have finally been able to move out of a crammed back room in Lawrence, KS and now have their official headquarters at 422 Nichols Rd on the Country Club Plaza in Kansas City, MO!
We want to thank all of our customers, employees, and everyone who has been apart of our growing business. We are able to live our dreams and help others along the way. Giving back to our communities is soooooo very important to us and because of all of you we are able to do so everyday by providing donations, supplying jobs, and helping others! 
We want everyone to feel close to each of us. We have our phone number listed in the Customer Care. If you call that number you will speak directly with Ellie or Carolyn! 
Our Mission Statement: 
•When you make your business a fun and exciting place to shop, you give your customers a reason to come back time and time again